Fur Babies – Pet Adoption Reimagined

• Problem: Mobile shoppers struggled to evaluate products and finish checkout. • Role: UX audit, journey mapping, responsive redesign, prototype validation. • Constraints: Third-party cart and limited theme changes. • Outcome: Clearer PDP, tighter checkout, and smoother mobile paths that supported purchase decisions.
Mobile App
Concept
User Experience

Understanding the project landscape

Why adoption feels too transactional

Most adoption sites bury emotion beneath cluttered lists and cold UI. We set out to design a heart-forward experience that reduces friction and builds trust between adopters and shelters—so the journey feels like bringing a friend home, not completing a form.

Research and discovery phase

Lead with love, validate with research
  • Interviews: Recent adopters + shelter staff to surface trust gaps and emotional highs/lows.
  • Key needs: Confidence, transparency, and a joyful browse experience.
  • Insights: People connect to stories and imagery first—then evaluate details.
  • Constraints: Mobile-first, low-lift for shelters, accessible patterns

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    Initial design exploration

    Make connection effortless

    Early wires prioritized emotional clarity over dense grids. We tested a bottom nav and large, image-first cards to reduce cognitive load.

    • Navigation: Simple bottom tabs — Shop, Breeds, Locate.
    • Find Your Pet: Interactive map to nearby shelters for local context.
    • Tone & palette: Soft blue-gray to lower decision stress.
    • Content model: Pet story first, details on demand.

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    Refining the design approach

    Storytelling as a UX system

    Iterations focused on speed, clarity, and moments of delight—without sacrificing accessibility.

    • Interactive profiles with personality highlights and clear next steps.
    • Progressive disclosure for details after a breed/pet is selected.
    • Performance polish: Faster image loading + tighter hierarchy.

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    Final design deliverables and key features

    Soluion Highlights
    • Compact image gallery with obvious zoom and variant selection
    • Trust elements placed near price and add to cart so confidence is built where it matters
    • Checkout broken into clear steps with progress, error recovery, and guest options
    • Performance checks to keep pages fast and stable on average devices

    Project impact and user feedback

    Impact beyond launch status
    • Test users evaluated products with fewer questions and moved to cart with less hesitation
    • Observed checkout flows had fewer restarts and backtracks
    • Merch and dev teams gained a shared, documented baseline for future iterations

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