Fur Babies – Pet Adoption Reimagined

A mobile-first adoption platform designed to make finding a new companion simple, emotional, and intuitive. I led UX/UI from research to high-fidelity prototypes with accessible navigation, interactive profiles, and a calm visual style.
Mobile App
Concept
User Experience

Understanding the project landscape

Why adoption feels too transactional

Most adoption sites bury emotion beneath cluttered lists and cold UI. We set out to design a heart-forward experience that reduces friction and builds trust between adopters and shelters—so the journey feels like bringing a friend home, not completing a form.

Research and discovery phase

Lead with love, validate with research
  • Interviews: Recent adopters + shelter staff to surface trust gaps and emotional highs/lows.
  • Key needs: Confidence, transparency, and a joyful browse experience.
  • Insights: People connect to stories and imagery first—then evaluate details.
  • Constraints: Mobile-first, low-lift for shelters, accessible patterns

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    Initial design exploration

    Make connection effortless

    Early wires prioritized emotional clarity over dense grids. We tested a bottom nav and large, image-first cards to reduce cognitive load.

    • Navigation: Simple bottom tabs — Shop, Breeds, Locate.
    • Find Your Pet: Interactive map to nearby shelters for local context.
    • Tone & palette: Soft blue-gray to lower decision stress.
    • Content model: Pet story first, details on demand.

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    Refining the design approach

    Storytelling as a UX system

    Iterations focused on speed, clarity, and moments of delight—without sacrificing accessibility.

    • Interactive profiles with personality highlights and clear next steps.
    • Progressive disclosure for details after a breed/pet is selected.
    • Performance polish: Faster image loading + tighter hierarchy.

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    Final design deliverables and key features

    The experience, distilled
  • Home feed: Big, beautiful cards that feel personal—not transactional.
  • Profile pages: Story, photos, temperament, and care tips in one calm view.
  • Smart filters: Age, size, energy level—optimized for shortlists.
  • Education woven in: Breed insights beside adoption actions.

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    Project impact and user feedback

    Impact beyond launch status

    Even without a live deployment, Fur Babies delivered tangible design value.

    ✅ Streamlined flows in testing; fewer taps to shortlist a pet
    ✅ Higher perceived trust via story-led profiles and calm visuals
    ✅ Process + style guide reused as a humane-org reference
    ✅ Stakeholder alignment through transparent, test-and-learn cycles

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