Learn more about fur babies below
Traditional pet adoption platforms often overwhelm users with disorganized listings and lack empathy in their design. Fur Babies aimed to create a heart-forward, user-friendly web app that makes finding a furry friend feel joyful, simple, and meaningful.
I was the sole UX/UI designer on the project. I led discovery, created personas, wireframes, and prototypes, and worked closely with developers to ensure a polished and accessible product experience.
User Research: Interviewed recent adopters and shelter workers to understand emotional and practical pain points in current adoption flows.
Journey Mapping: Highlighted the need for better pet filtering, trust-building with shelters, and emotional connection through storytelling.
Prototyping: Built and tested a mobile-first UI with interactive pet profiles, streamlined applications, and real-time shelter communication.</li>
Iteration: Improved onboarding clarity, image loading speed, and navigation based on testing insights.
How might we merge the shopping experience with breed education for dog lovers who want to better understand their pups while shopping for them at the same time?
Our target audience consisted of individuals aged 25 to 45, primarily living in major urban areas with stable incomes that enable them to comfortably care for a pet. These users are typically seeking companionship and emotional connection through pet ownership. As passionate dog lovers, they value convenience and want quick, reliable access to information about potential pets right at their fingertips.
I created the sitemap to establish a clear structure and guide the user journey with intention. It served as a simplified representation of the app’s user flow, helping to align the team on how we wanted users to navigate through the experience.
In the early design phase, my goal was to create wireframes that were intuitive, emotionally engaging, and centered around the user-pet connection. I incorporated high-quality images of adoptable pets to immediately capture attention and evoke empathy. The bottom navigation was designed to be simple and familiar, guiding users effortlessly through core areas: shop, learn, and explore.
To foster a sense of calm and trust, I chose a soft blue and grey color palette—acknowledging that the process of finding a new pet can feel overwhelming. The “Find Your Pet” feature included an interactive map showcasing nearby adoption shelters, making it easier for users to connect with local rescues and begin their adoption journey with confidence.
After several design reviews, we aligned on a cleaner, more engaging approach that emphasized visual clarity and emotional connection. We updated the color palette for better readability, enlarged pet images, and removed bulky text to let visuals take the lead. Information appeared contextually, showing pet details only when a breed was selected.
Although the project didn’t launch, it was a valuable learning experience in stakeholder communication and navigating shifting priorities. I’d gladly collaborate with the team again—especially on future mobile iterations.
